Talk to me about seeing New York rappers getting their flowers. Everybody’s got a chance to make whatever they’re into their own by attaching their style to it. It’s like, you get in, you figure out who is the best, you see what they’re doing, you put your own style. I just feel like adapting from Cocaine City to the music thing. There are definitely highs and the lows with everything. So you just got to get adapted, mold your own style around what’s current. Then, for me, even when I was a kid, buying cassettes watching that transform to CDs.
You know what I’m saying? When we first came out, YouTube was a platform, and then WorldStar took over. Either you get hip to what’s going on or you get left with the dinosaurs. Man, it’s actually something I got used to. What’s that dynamic like for you as a veteran in the game? Those lines have kind of been blurred now. You came up in the 2000s, where the mixtapes were actual tapes sold on the street, and the albums were the albums. Sometimes you out here trying to make your money and you forget to rest your body. I spent time away just to focus on my health, especially my mental health. My son is getting older, so I was being a father. What have you been up to the past few years? When asked for comment, French declined to talk about the lawsuit.) We caught up with French to talk about They Got Amnesia, his friend Pop Smoke, and how the game has changed. (Not all has been tranquil during French’s mini-hibernation - last year, he and his business partner were sued for allegedly sexually assaulting an intoxicated woman.
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(French was even supposed to hang out with Pop Smoke the night before he was killed.) French shows chutzpah in his songwriting, too he’s motivated, and it’s his best record since 2012’s Mac and Cheese 3 tape.
As does Pop Smoke, a friend with whom French recorded frequently. Features are prevalent: Lil Durk, Doja Cat, 42 Dugg, and Saweetie make appearances, among many others. They Got Amnesia follows a blueprint French set up during Obama’s second term, when he showed he was one of hip-hop’s premier collaborative artists. Despite a few underwhelming verses and some trend-hopping in the years since, New Yorkers with Yankee hats who thrive off of disgust have not forgotten French Montana. The Cocaine City DVDs functioned as a documentary for the New York streets, and Montana and Max kept New York afloat when Roc-a-Fella had disbanded and G-Unit had started bickering like the Roy family (with 50 being Logan). If Max was the street legend of the 2000s, Gotham’s crooning and rapping vocalist, French – who was raised in Morocco before moving to New York as a teenager – was its muscle, with a South Bronx-dizzy delivery that would get him signed to Puff Daddy’s Bad Boy Records. But anyone who remembers, say, 2009’s Coke Wave - his collaborative tape with Max B, an East Coast version of what Thug and Rich Homie Quan are to the South - recognizes French as a highly significant New York figure. Montana’s new album, They Got Amnesia, plays on the idea that some rap fans sleep on his work. He quit drinking after being hospitalized in 2019 for exhaustion - or, as he put it, “turning up too much.” “I felt like they have had amnesia about my accomplishments.” The rapper spent the past couple of years out of the spotlight, in part to focus on fatherhood, in part to focus on his health.
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Track listing Digital download No.‘’I was saying that they had amnesia about everything: The Cocaine City DVDs, the Coke Boys era, from Chinx to the Max B collaborations,” French Montana tells me. Compton rapper YG made a remix of his own. Fellow Coke Boy member Chinx released his own remix to the song. The official remix features R&B singers Jeremih and Chris Brown. The video features Montana's now ex-girlfriend Khloé Kardashian. The song makes a few allusions to the novel The Hitchhiker's Guide to the Galaxy, namely the phrase "Don't Panic", repeated throughout the song, and star and planet imagery in the first verse.Ī music video for the song directed by Eif Rivera was shot on July 9, 2014. Then girlfriend Khloé Kardashian is featured on the right side of the official cover art. The song was teased for months on social media and featured a different cover art prior to its official release in August.
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